Suggestions from a smart Millenial.

New Media and News Professionals.

When talking about social media metrics and retweets, I informed them that they were mistaken in thinking that a social media share is a share of their article, rather than a share of a headline, and that the more retweetable the headline, the less it needs any article behind it at all, because users have already imagined the article in their head and already agree with it. If you reward articles based on metrics like retweets, you’re better off not bothering with the journalism part!