How Etsy Manages HTTPS and SSL Certificates for Custom Domains on Pattern.

At launch, Pattern shops with custom domains were served over HTTP, while checkouts and other secure actions happened over secure connections with Etsy.com. This model isn’t ideal though; Google ranks pages with SSL slightly higher, and plans to increase the bump it gives to sites with SSL. That’s a big plus for our sellers. Plus, it’s the year 2017 – we don’t want to be serving pages over boring old HTTP if we can help it … and we really, really like little green lock icons.