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6 years ago
p3k dots

The urge to share news of our lives is neither new nor narcissistic.

Commercial access to our media traces is also historically complex. For example, people used to buy their cameras and film from Kodak, and then send film back to Kodak to be developed. In these cases, Kodak had access to all of the traces, or memories, of its customers but the company didn’t commodify these traces in the ways that social media platforms do today. Kodak sold customers its technology and its service. The company didn’t give it away in exchange for mining their customers’ traces to sell ads targeted at them in the way that social media platforms use our traces to target us today.