german weekly newspaper "die zeit" has a discerning article about the cluetrain manifesto. the author generally makes some good points, today it's hard to tell marketing strategies from individual benefit. i also like the polemic sense of humour since all is not to be considered that seriously, anyway.

the german translation is in fact a real mess not far from sociologic darkroom lingo or sectic fanatism. and certainly, the mise en scène by brandeins, "the best magazin layout so far but unfortunately filled with esoteric business buzz only", is a proof of the crude flexibility of marketing: tits and "respect" – very clever (or is it just about the belly?). you have been warned...

however, the article completely ignores the fact that the manifesto initated a huge discussion about this very topic in the states. a discussion that europe would need so much regarding all that boring ipodelic firsttueday, nonsense x-commerce and manic stock-mock skit. why would you wanna let the suits take over this discussion? why isn't there at least the author's e-mail address? or a link to the gluetrain manifesto? it's such a chance and "die zeit" just missed it.