Rediscovering the Small Web.

Most websites today are built like commercial products by professionals and marketers, optimised to draw the largest audience, generate engagement and 'convert'. But there is also a smaller, less-visible web designed by regular people to simpRediscovering the Small Web - Neustadt.frly to share their interests and hobbies with the world. A web that is unpolished, often quirky but often also fun, creative and interesting.