Review of Michael Hiltzik’s book “Dealers of Lightning”.

Xerox decided to not enter the personal computer market in 1977, 4 years before the introduction of the IBM PC, 6 years before the introduction of the Apple Lisa, 7 years before the Mac. Xerox decided its fate and changed the course of technology forever. In a way, Xerox was the first company to be disrupted by software, or from within.