We can have a different web.

Social networks have become “the web” for many people who rarely venture outside of their tall and increasingly reinforced walls. As Tom Eastman once put it, the web has rotted into “five giant websites, each filled with screenshots of the other four”. Within those enclosures, the character limits, neutered subset of web functionality, and constant push to satisfy the enigmatic desires of an algorithm tuned to keeping eyeballs on the platform encourage sameness, vapid engagement farming, and rage bait while stifling creativity.