sometimes the net gives me an optimistic feeling of the return of dignity. dignity that was hurt so many times by ignorant marketing suits, ambitious politicians, their sneaky spin doctors, clumsy media planners, sensation-lewd journalists, all those greedy men. more and more often i read about somewhat old-fashioned ideals like not to cheat, not to compel, not to ignore:

jakob nielsen: "if users frequently look for something on your site that you don't have, then it is best to tell them no up front."

cluetrain: "we'd like it if you got what's going on here. that'd be real nice. but it would be a big mistake to think we're holding our breath."

there is hope. but the old system is always trying to catch up.