the results of the flash usability challenge provide an excellent analysis of dos and don'ts of creating websites with flash: comments about the winner (ted baker online) and other proposals and final comments (smart questions).

"choice is important. it puts the users in control, rather than designers." – john s. rhodes, webword

btw: i consider jason kottke's response to the f.u.c. (heheh!) a little bit weak since an invincible distinction between flash and html is the ability to provide open source code – the essence and motor of the web (as linked today on kottke.org).