joho: "truth is not enough. knowledge is tribal. it has to be relevant to the tribe. it has to be expressed in the way appropriate to the tribe. it has to come from someone in the tribe or else it must be delivered in the way the tribe chooses to receive foreign ideas. marketing slugs who post happy-talk on the r&d bulletin board are about as welcome as engineering nerds who call out sarcastic comments at the marketing vp's wake – even if everyone is only saying true things."