in my former company they fired three four people. all from the design and production departments, nobody from the management (actually some of them had to leave even earlier). however, there are much more administratives than creatives employed. and soon, there will be as many people as when i started to work for them 2 years ago. at that time we were around 20 peops. after one year almost 40. shrink-to-fit-e-commerce.