A Detailed Look at How We Read.

”Authors are understandably nervous about how new insights into reading behavior might shape publishers’ editorial decisions. Suppose you are writing a crime series, and readers gave up halfway through the latest installment. Publishers might not want to buy the next one. Or what if readers skip around in your nonfiction book, a common way to read nonfiction? An editor might want to cut the chapters people are skipping, potentially erasing useful context.“