“Tell your child that if your parents had named you Zambor Dweemoflux you might very well have become a billionaire too, but the fact of the matter is you’re stuck with Jim or Linda or Steve and a normal surname. This is a good opportunity to inform them that life isn’t always ‘fair’ and not everyone gets a circus name like Elon Musk or Sepp Blatter that simply lends itself to being crazy wealthy.”